Less.

Minimalism is the intentional promotion of the things we most value and the removal of everything that distracts us from it.

"Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away."

Antoine de Saint-Exupéry

Every element on this page serves a purpose. The whitespace is intentional. The typography is deliberate. The absence of decoration is the decoration.

Principles:

• Remove until it breaks
• Whitespace is content
• One typeface is enough
• Let the content breathe
• Ornament is crime

This page contains exactly what it needs. Nothing more.

body { background: #ffffff; }

The opposite of minimalism is not maximalism. The opposite of minimalism is thoughtlessness. Every element either earns its place or is removed.

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